By Johnson Esther –After 72 days of laughter, tears, rivalries, and unfiltered emotions, the curtains have finally closed on Big Brother Naija Season 10, aptly themed “10/10.” In a finale that had millions of viewers across Africa glued to their screens, Imisi a.k.a Ijoba 606, was crowned the winner, securing the coveted ₦150 million grand prize; a mix of cash, a brand-new SUV, and luxury-sponsored gifts.
The announcement, made by the ever-charismatic host Ebuka Obi-Uchendu, sent shockwaves of excitement through the studio audience and online fandom alike. Social media erupted in celebration as Imisi’s name was revealed, with hashtags like #BBN10Finale and #TeamImisi immediately trending nationwide.
Imisi’s victory wasn’t just about strategy or popularity, it was about authenticity. Throughout the season, she stood out as a relatable and emotionally grounded contestant in a house often dominated by chaos and competition. While others leaned into theatrics and alliances, Imisi chose vulnerability, humor, and honesty which earned her the respect of fellow housemates and fans alike.
Born and raised in Nigeria, Imisi’s background story resonated deeply with viewers. She often spoke about her humble beginnings, her love for family, and her dream to use her platform to inspire others. Her diary sessions became fan favorites, her candid confessions, infectious laughter, and reflective tone often humanized the otherwise unpredictable world of Big Brother.
The final week of the show was especially tense, with housemates Koyin, Dede, Sultana, and Kola rounding out the top five. Each came with their own fan base and compelling storyline, but Imisi’s ability to remain consistent amid pressure proved decisive. Dede, often seen as her strongest rival, stood side by side with her moments before the final announcement.
Interestingly, Imisi revealed shortly after her win that she hadn’t yet decided how to spend her prize money. She admitted, “I don’t have a fixed plan yet. I think I’ll take a moment to breathe, seek some advice, and figure out what truly matters.” Her answer reflected the grounded personality that made her a national favorite, thoughtful, measured, and sincere.
Beyond the prize money, the future looks dazzlingly bright for Imisi. With endorsement deals, ambassadorial roles, and entertainment opportunities already being speculated, she is poised to join the ranks of past BBNaija alumni who successfully transitioned into stardom. Brands are reportedly eyeing her for campaigns centered around empowerment, authenticity, and youth engagement.
On social media, reactions have been overwhelming. Fans flooded timelines with congratulatory messages, fan art, and videos from the finale night.
As the confetti settles and the lights dim on the “10/10” season, one thing remains certain, Imisi’s story has become a defining moment in BBNaija history. She entered the house as just another contestant, but she left as a symbol of resilience, authenticity, and grace.
