Kehinde Folarin Osinowo is fast gaining renown as a pacesetter in the constantly evolving Nigerian fashion industry. It is delight having his clothes with eye popping designs and accessories. He is garnering customers that are currently dictating fashion trends all around the country.
Not only have his unique style of blending traditional African styles with those of European and Asian models, he is also known to create new style- forms that are currently becoming the cynosure of all eyes and attracting many patrons to his numerous fashion exhibitions across the country.
Osinowo has been able to etch his name and his brand in the dynamic Nigerian fashion space through a combination imaginative, creative thinking and hard work.
“I have always maintained that the only currency for success and sustenance of success is to constantly be on top of your game at all times. Consistency in terms of creative thinking and imagination which have become keys to the strides I have made in the industry,” he stated.
To his credit, Osinowo has participated in many fashion exhibitions both locally here in Nigeria as well as in many other African countries and he has continued to record rave attention.
Through such platforms, he has also been expanding his clientele base which has extended beyond the shores of the country, coming with it, revenues which has ensured that his business has continued to grow in leaps and bounds.
His Lagos office has continued to attract patrons both locally and from abroad with many of them referring others in the respective countries to come to Nigeria to buy his fashion products.
Osinowo stated that he has succeeded in tapping into the huge demands for fashion in the country owing to the large yet emerging markets in the country.
According to him the Nigerian fashion industry has the potential for growth, “Nigerians have flair for trendy, elegant fashion and considering that we have a huge market to play in, I have succeeded in positioning myself and my brand to be able to meet patronage.
According to him, era of operating in low level is no longer tenable stating that the sector has the potentials to generate huge foreign exchange for the country.
“I am not really happy that we in the fashion designing profession have not tapped into the opportunities in the sector to create the needed wealth for ourselves and for the country. “Nigeria is a very huge market for garment and fashion and we are still operating on the subsistent level that we have always been for several decades without considering the need to upscale and improve on our operations.”
