BUSINESS- The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has tendered an apology to the Christian Association of Nigeria for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.
It said that social media advertising has been withdrawn.
The Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed remorse in a letter to the President of CAN, Archbishop Daniel Okoh dated April 10, 2023, titled, “Apology for the Good Friday social media post by the Peak Brand”.
Famurewa noted that it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”
“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets, and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, Famurewa said.
Recall that the CAN had in a statement by its General Secretary, Joseph Daramola, described the advertisement as “insensitive, offensive, and totally unacceptable.”
While warning all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products, CAN said it was considering serious sanctions on the firm, including a boycott of their products by Christians.
