Abimbola Balogun is an entrepreneur, HR strategist, and business coach with over a decade of experience building one of Africa’s leading healthy food chains, So Fresh. As the co-founder of the successful brand, Abimbola has played a pivotal role in growing the business from its humble beginnings to a nationwide enterprise with multiple locations and almost 150 employees. With her wealth of knowledge and experience, she is passionate about helping entrepreneurs build scalable businesses.
In her debut book, Start Small, Scale Big, Abimbola provides a comprehensive roadmap for entrepreneurs seeking to transform their passion into a scalable business. Written for anyone looking to grow their business the right way, the book offers practical strategies, real-life lessons, and the clarity needed to succeed.
Abimbola wrote Start Small, Scale Big to help other entrepreneurs avoid common pitfalls. “I want to help people who are stuck,” she says, “entrepreneurs who are making money but lack the systems and clarity to grow their businesses.” Her book aims to provide these individuals with the strength, resources, and support they need to build their dream businesses.
The book offers actionable insights and step-by-step guidance on how to grow a business from scratch. Key topics include identifying hidden opportunities, building a high-performance team, mastering sales strategies, and creating a personal brand that resonates with customers. Abimbola also shares the framework that has helped her build a rewarding business and monetize her knowledge, all while staying grounded in her values.
Abimbola’s aim is clear: to inspire entrepreneurs to dream big, but to commit to taking small, achievable steps towards their dreams. Through her journey, she emphasizes the importance of a strong foundation, efficient systems, and the right people to support business growth.
For small business owners struggling to scale or those looking to start strong, Start Small, Scale Big offers a wealth of insights. It is not just a book, but a toolkit to help entrepreneurs thrive by leveraging their knowledge and resources.
Abimbola Balogun’s story is one of transformation, and through this book, she invites others to follow in her footsteps, building businesses that not only succeed but make an impact. Whether you’re a new entrepreneur or an established business owner, Start Small, Scale Big is the essential guide for turning your business dreams into reality.
